At Alleanza, we’ve seen trade shows from both sides—helping clients host them and supporting sponsors with activations. With that unique perspective, here are some key tips to make your next trade show a success.

Wrapping up the year and planning our new goals is an exciting yearly tradition. In the process, we discussed the trends we feel will lead the meetings and events industry for 2025. Take a peek at our choices, and let us know if you have others!