Let’s Talk Trade Shows!

At Alleanza, we’ve seen trade shows from both sides—helping clients host them and supporting sponsors with activations. With that unique perspective, here are some key tips to make your next trade show a success.

For Trade Show Organizers:

• Thoughtfully design sponsorship packages with flexible add-ons options. What can you add to integrate sponsors seamlessly into the?

• Offer marketing options for sponsors who prefer visibility without a booth. What can sponsors provide to help your show's overall event budget while also being great for your sponsors' brands?

• Provide a robust exhibitor portal—highlight deadlines, inclusions, and costs.

• Show sponsors how you’ll drive foot traffic, ensuring even smaller sponsors get value.

• Think holistically—create engaging experiences that make exhibitors and attendees look forward to show floor hours while also having realistic open hours.

For Exhibitors:

• Choose sponsorships that align with your pre-determined show goals. Don’t be afraid to ask for other options and suggest ideas you are excited about.

• Factor in all the extra costs – the sponsorship amount is just the starting point.

• Find ways to integrate your brand into the event theme—what’s your “wow” factor?

• Rethink giveaways—consider interactive experiences or gamification for better engagement.

• Leverage EACs (exhibitor-appointed contractors) to elevate your booth experience.

Trade shows are an investment—make them work for you! What’s your best trade show tip? Let’s discuss