Experience. Expertise. Excellence.
Who We Are
Alleanza's strength lies in our collective of independent contractors, each with a diverse background in the world of events. Our professionals hail from Fortune 500 industries, have mastered the art of incentives, and have orchestrated board of advisor meetings, trade shows, virtual/hybrid events, as well as associations and private events.
We Operate Globally
With a presence spanning the United States, Canada, and Europe, our team's expertise covers various facets of event management. From operation management to sourcing/planning, registration, technology, onsite support/trip directors, housing, supplier enablement, sponsorships, and beyond, our versatile experts ensure that every detail is meticulously handled.
Our Value Proposition
At Alleanza, we're equipped to bring maximum value to top-tier events. However, our expertise and dedication extend to events of any size or budget. Whether it's an intimate gathering or a large-scale production, our team is ready to transform your vision into a remarkable reality.
Choose Excellence, Choose Alleanza
Join the ranks of satisfied clients who have experienced the difference that our diverse, experienced, and dedicated collective can make in your event. At Alleanza, we don't just meet expectations; we exceed them.
Our Story
In 2021, amidst the global pandemic's impact on our industry, we
saw an opportunity. Drawing from a pool of experienced and
innovative talent, we curated a team of top-notch professionals.
This collective of seasoned experts is poised to cater to every facet
of our client's needs, embodying a commitment to excellence from
ideation to execution.
Our Vision and Mission
Vision: At Alleanza, we envision fostering enduring client relationships
founded on pillars of communication, diversity, integrity, and innovation.
Mission: Our mission is to assemble a diverse collective of highly skilled
and creative industry experts. Together, we are dedicated to the shared
goal of achieving excellence in meetings and events, consistently
surpassing expectations and setting new standards of quality and
creativity.
We proudly operate as a women-owned small business.
Liane Smith
Liane is a corporate meeting professional with a background in marketing, communications, project and team management. She has a proven track record for creating memorable, impactful events and meetings with a clear focus on client needs and objectives. She has led and mentored teams of meeting planners and vendor partners. Over the past 20 years, she has successfully produced many high-end programs, including international incentives and large conferences for Fortune 100 companies in the technology and financial industries. Liane has a BS in Business from USC, is a member of several local meeting planning associations, and serves on the board of the Teel Family Foundation. She lives in North Carolina with her two daughters.
Maria Mallia
Maria is a Certified Meeting Professional with an extensive background of over 25 years in the Travel and Meeting & Event Management sectors. Demonstrating proactive leadership, she boasts a remarkable track record of overseeing diverse, high-performing global accounts. Her expertise lies in assembling top-tier, award-winning project teams. Maria's leadership approach thrives on collaboration, placing a strong emphasis on delivering exceptional customer service. Her success is attributed to her unique leadership style, deep industry knowledge, and enduring business partnerships. Recognizing the dynamic nature of the events industry, Maria values flexibility and adaptability as crucial attributes.
Merry Burns
Merry is an accomplished event management leader, excelling in virtual, hybrid, and global events. Her strengths lie in relationship management, communication, and project execution. With roles as a supplier enablement manager and senior event planner, she deftly handles complex logistics. Merry's leadership of a global sustainability task force underscores her commitment to eco-conscious practices. Certified in Hybrid and Virtual Events by Cvent, she stays abreast of industry trends. Beyond work, Merry mentors through BetterUp and cherishes family time in New York. Her proven track record in event management showcases a dedicated professional with a passion for excellence.
Our co-founders form a dynamic leadership team, steering our company toward innovation, excellence, and success.